Rethinking Innovation

Patricio Guitart
12 min readJul 2, 2022

How can we achieve better results from innovation initiatives? Most of the time we underestimated the real power of effective innovation approaches inside organizations. We have to rethink the way we do it. We must recover it and redirect efforts to make it something more practical, and accurate, that allows us to grow in freedom.

Innovation is something inexorable, something that cannot be avoided, evaded, or stopped. We…

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Patricio Guitart

I help people and companies to make their dreams happen